Content Writing

Use the magic word 'you' whenever possible, this will help focus on the readers needs. It will help make sentences shorter and engages readers at a subconscious emotional level.
Hype is counter productive.

Points to consider:

• The three second test - Can people identify in 3 seconds what this page is about?
• Appropriateness and relevance of the page content, in relation to its purpose.
• The action test – Does this homepage generate action from the reader?
• Write for the reader not the writer.
• Use familiar simple vocabulary.
• Structure content in a logical way